Tuesday, July 15, 2008

Ads On Boarding Passes

Well, it had to happen. The airlines have found another way to add some money to their bottom line.

Five airlines have signed with Sojern, an Omaha-based start-up, to put targeted ads on the boarding passes that passengers print at home. By having the option to store their preferences, passengers will be able to get information and ads about specific types of activities and restaurants.

For those passengers more interested in saving ink, there will still be the option to print the boarding pass only.

To learn more, you can read the full story here.

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